landing-copy-mechanismlisted

# Landing Copy: Mechanism (how it works) This section earns the claim the headline made and the hero section named. Its job is explanation, not evidence — "here is how this changes your situation," not "here is why you should believe it changes your situation" (that's `landing-copy-proof`). A mechanism section that leans on stats or testimonials instead of actually explaining the how has borrowed proof's job instead of doing its own. ## What this section answers One question: **how, specifically, does the product close the gap the problem section named?** Specific enough that the reader could explain it back in one sentence. A mechanism explained so abstractly it could describe any competing product's approach unchanged has failed the swap test the same way an ungrounded adjective does. ## The algorithm Paragraph count from the beat count `landing-sequencer` assigned. Order within budget: 1. **State the mechanism directly.** The specific thing the product does — a feature, a process, a discipline — named plainly, in the same register the hero section used (no re-invention of terminology mid-page; if the hero section named it one way, this section uses the same name — no synonym cycling across section boundaries). 2. **Connect it to the problem section's specific friction.** Not a generic benefit statement — the mechanism resolving the exact cost the problem section named. This is the section's actual load-bearing sentence: if it could be deleted and