promo-video

# /promo-video — website URL + a few answers → finished premium video **Core promise: every video gets an ORIGINAL template — no exceptions for "just the bones".** Never reuse a previous product's design system, and never start by copying an old composition file as scaffolding. Research the brand, then design a new visual world for it — new stage, new palette, new hero objects, new motion language. **Anti-fingerprint checklist** (learned the hard way: a user instantly recognized their "new" video as a re-skin of an earlier product's template even though every color and object had changed). Structural DNA leaks through these five channels — ALL of them must differ from previous videos: 1. **Type treatment** — e.g. tracked-uppercase letterspacing-collapse reads as the same video even in a new font/color. Pick a different signature (typewriter+caret, inverted pills, serif contrast, mask slides…). 2. **Layout archetype** — kicker + hairline rule + centered headline is a fingerprint. Vary the grid: corner captions, left-anchored, split-screen. 3. **Payoff physics** — shockwave rings + rising particles = same video. Other verbs: full-screen invert flash, list reorder slam, split-wipe, letterpress stamp, build-out from a single pixel. 4. **Scene-wrapper motion** — the in/out transition style (zoom-through blur vs lateral sway vs vertical roll) is felt more than seen; change it. 5. **Recurring stage prop** — dust + radial spotlight vs grain + ghost object. **The ...