30x-seo-content-brieflisted

# Content Brief Generator > SERP Analysis → Content Brief → Outrank Competition ## Goal **Not rewriting competitors, but analyzing them to write better content.** | Wrong Approach | Right Approach | |----------------|----------------| | Rewrite Top 10 articles | Analyze Top 10 intent | | Copy content structure | Find gaps (what they missed) | | Merge competitor content | Outperform (add original data/cases) | --- ## Workflow ### Step 1: SERP Scraping ``` Input: Target keyword ↓ Scrape Top 10 results: - Title - URL - Meta description - Page content (H1, H2, H3 structure) - Word count - Content type (listicle, how-to, guide, comparison, etc.) ``` ### Step 2: Intent Analysis | Dimension | Description | |-----------|-------------| | **Search Intent** | Informational / Commercial / Transactional / Navigational | | **Content Format** | 90% are listicles? You should write a listicle too | | **Content Depth** | Average word count? Exceed the average | | **SERP Features** | Featured Snippet? PAA? Video? | ### Step 3: Topic Extraction Extract common topics covered by Top 10: ``` Example keyword: "how to start a podcast" Top 10 coverage: ✓ Equipment selection (10/10) ✓ Recording software (9/10) ✓ Hosting platforms (8/10) ✓ Cover design (7/10) ✓ Promotion strategy (6/10) ``` **Rule**: Topics covered by >50% = must include ### Step 4: Gap Analysis Find content competitors **don't cover** or **cover poorly**: ``` Gap opportunities: - 2024 AI tool recommendations (only 2/1