brand-voicelisted

# brand-voice — define and hold the verbal identity > Part of **super-ux** — see [system-map.md](references/system-map.md) for the > whole pipeline. After changes, run `python3 docs/brand/lint.py`. `docs/ux/` decides **what the product does**. This skill decides **how it speaks**, and owns `docs/brand/` in the target project. **Format contract:** [brand-contract.md](references/brand-contract.md) (brand-contract v1). Read it before writing or editing anything under `docs/brand/`. Never deviate from its file names, field names or statuses — the linter and the audit key off them. **The pack library:** [voice-packs.md](references/voice-packs.md) — six archetypes, each with a declared failure mode. The register model: [surface-registers.md](references/surface-registers.md). Locales: [localization.md](references/localization.md). ## Invoked with no task → status, then one next action 1. Report the state: is a pack recorded, what `voice.md` says its `Status` is, how many facts carry `⚠ TBD` or no source, locale parity, and the linter's error and warning counts. 2. Name every unresolved fact. **Never invent one to close a gap** — an unknown is reported, not filled. 3. Propose exactly **one** next action, usually the top open fact or the surface the user actually came for. ## Where the voice comes from The pack is derived from `docs/ux/foundation.md` — personas, jobs, and the deciding input: **what the user loses when the product fails.** A voice that charms when t