copywritinglisted

# copywriting — write it in the product's own voice > Part of **super-ux** — see [system-map.md](references/system-map.md). > After changes, run `python3 docs/brand/lint.py`. **First action, every time: read the brand pack.** `docs/brand/voice.md`, `terminology.md`, and the `channels.md` record for the surface being written. **No pack? Stop and hand off to `brand-voice`.** Do not improvise a voice. Guessing it and being wrong costs more than the pause, and a product whose copy was invented surface by surface is exactly the drift this layer exists to remove. **This skill never writes to `docs/brand/`.** A term that is missing from the dictionary, or a number with no row in `facts.md`, is **reported** — never invented to finish the sentence. Adding it is `brand-voice`'s decision. ## References | Read | When | |---|---| | [ui-copy.md](references/ui-copy.md) | any string inside the product | | [marketing-copy.md](references/marketing-copy.md) | pages, long form, the seven sweeps, grounding | | [channel-playbooks.md](references/channel-playbooks.md) | a social, blog, changelog, ads or email surface | | [store-copy.md](references/store-copy.md) | App Store or Google Play | | [seo-aeo-safety.md](references/seo-aeo-safety.md) | anything a crawler or answer engine reads | | [ai-tells.md](references/ai-tells.md) | Humanize mode, or a draft that reads machine-made | | [localization.md](references/localization.md) | any locale that is not primary | | [surface-registers.md](referenc