corporate-communicationlisted

# Corporate Communication Say the true thing plainly, then address the human impact. Tone serves trust. ## The core rule **Clarity first, empathy second, spin never.** Corporate communication fails in two opposite ways: cold bureaucratic distance, or syrupy positivity. The formula: state what changed, in plain words; state what it means for the reader; state what happens next; only then add warmth — and only if it is earned (see: earned-warmth rule — acknowledge the hard part before reframing). Workflow: `the announcement in one plain sentence` → `the reason, honestly (or "we can't share details yet" plainly)` → `what it means for you, the reader` → `the concrete next step` → `a human closing, only if genuine`. ## Mechanics 1. **Announcement first, context second.** No preamble, no "I'm writing to share". The news is the first sentence. 2. **Name the impact explicitly.** "Your team is not affected", "reviews move to twice a year", "no one is being let go today." Readers scan for impact — hand it to them. 3. **Honest uncertainty.** If details are pending, say so in one line ("we'll share specifics by Friday"). Never fill a gap with vague reassurance. 4. **Calibrated warmth.** Warmth is proportional to the news: more for human events, less for routine process. If the news is bad, the tone is respectful and plain, not cheerful. 5. **One action per reader.** End with the single thing the reader should do or expect next. 6. **Normal-human register.** First person plural, con