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case-studieslisted

Create compelling B2B customer case studies for the company. Use when asked to write, draft, or help with case studies, customer success stories, customer testimonials, or win stories. Supports both branded case studies (with company name) and anonymous case studies (e.g., 'a customer in the retail space') when NDAs or privacy concerns apply.
t0ddharris/mktg-os · ★ 0 · AI & Automation · score 58
Install: claude install-skill t0ddharris/mktg-os
# Case Study Creation Create compelling customer success stories that demonstrate the company's value in detecting and stopping AI agent attacks targeting infrastructure. ## Source of Truth Before writing any case study, consult the brain files: - **Product facts:** `/brain/truth.md` — All claims must originate here - **Messaging:** `/brain/positioning-and-messaging.md` (Section 2) — Use approved external messaging - **ICP:** `/brain/positioning-and-messaging.md` (ICP section) — Ensure customer matches target profile - **Value props:** `/brain/positioning-and-messaging.md` — Pull key differentiators from here - **Audience language:** `/brain/audience-language.md` — Use the customer's vocabulary, not vendor-speak - **Journey intelligence:** `/brain/customer-journey.md` — Understand objections, stall points, and what accelerates deals If any required information is missing from the brain, mark it `[VERIFY]` and ask. ## Case Study Framework Every case study follows this five-section structure. Keep it concise — a full case study should be roughly 600-1000 words, not 1500+. 1. **Headline & Executive Summary** — Compelling headline highlighting the main outcome/transformation, plus a 2-3 sentence summary covering customer, challenge, and result. 2. **Before [Company]** — The situation before: environment, what wasn't working, and business impact. Tell this as a narrative, not a bullet list. Use prose to set the scene and create urgency. 3. **Why They Chose [Company]** — De