competitor-alternativeslisted

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
t0ddharris/mktg-os · ★ 0 · AI & Automation · score 61

Install: claude install-skill t0ddharris/mktg-os

# Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. **Pair with `web-design` when producing the actual page.** This skill owns research, positioning, page architecture, and content. `web-design` owns the craft layer — component composition, brand anti-patterns, interaction states, accessibility, responsive, polish workflow. Load both when the output is real HTML that will ship to [your-site] or go.[your-site]. For pages hosted on HubSpot, also load `hubspot-landing-page`. ## Initial Assessment **Check for product marketing context first:** Read `/brain/positioning-and-messaging.md`, `/brain/truth.md`, `/brain/audience-language.md`, and `/brain/customer-journey.md` before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating competitor pages, understand: 1. **Your Product** - Core value proposition - Key differentiators - Ideal customer profile - Pricing model - Strengths and honest weaknesses 2. **Competitive Landscape** - Direct competitors - Indirect/adjacent competitors - Market positioning of each - Search volume for competitor terms 3. **Goals** - SEO traffic capture - Sales enablement - Conversion from competitor users - Brand positioning --- ## Core Prin