email-sequencelisted

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions 'email sequence,' 'drip campaign,' 'nurture sequence,' 'onboarding emails,' 'welcome sequence,' 're-engagement emails,' 'email automation,' or 'lifecycle emails.' For in-app onboarding, see onboarding-cro.
t0ddharris/compound-marketing · ★ 1 · AI & Automation · score 63

Install: claude install-skill t0ddharris/compound-marketing

# Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** Read `/brain/positioning-and-messaging.md`, `/brain/truth.md`, `/brain/audience-language.md`, and `/brain/customer-journey.md` before asking questions. Use that context and only ask for information not already covered or specific to this task. Also read `/brain/voice-and-tone.md` and `/brain/voice-samples.md` if they exist — emails should sound like the sender, not like marketing automation. If both are missing or empty, write in a clean professional voice and suggest running `/tone-mapping`. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with