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wf-ad-campaignlisted

Launch a paid ad campaign from strategy through testing. Use when the user wants to create and run paid ads end-to-end. Also trigger when the user mentions 'ad campaign workflow,' 'launch ads,' 'set up a paid campaign,' 'ads end-to-end,' 'PPC workflow,' or 'paid ads from scratch.' For ad copy variations only, see ad-creative. For campaign strategy only, see paid-ads.
t0ddharris/mktg-os · ★ 0 · AI & Automation · score 61
Install: claude install-skill t0ddharris/mktg-os
# Ad Campaign End-to-end workflow: define targeting and budget, generate ad creative, set up tracking, and design the test plan. ## Stage 1: Campaign Strategy Load and run the `paid-ads` skill to define: - Campaign objective (awareness, traffic, leads, conversions) - Target platforms (Google, Meta, LinkedIn, Twitter/X) - Audience targeting (demographics, interests, custom audiences, retargeting) - Budget and bid strategy - Landing page(s) - Success metrics and targets **Gate:** User approves the campaign strategy before creating assets. ## Stage 2: Ad Creative Load and run the `ad-creative` skill to generate: - Headlines (multiple variations per platform) - Descriptions / primary text - Ad copy for each audience segment - Platform-specific formatting (RSA for Google, carousel for Meta, etc.) - Visual direction notes (for design handoff) Generate at least 3-5 variations per ad group for testing. Pass forward: campaign goals, audience segments, landing page, key messages. **Gate:** User approves ad creative variations. ## Stage 3: Tracking Setup Load and run the `tracking-setup` skill to configure: - Conversion events (form fills, signups, purchases) - Platform pixels and tags - UTM parameter conventions for this campaign - GA4 event configuration - Attribution setup **Gate:** User approves the tracking plan. ## Stage 4: Test Plan Load and run the `ab-test-setup` skill to design: - What to test first (headline, audience, creative, landing page) - Test structure (A