wf-campaign-launchlisted
Install: claude install-skill t0ddharris/mktg-os
# Campaign Launch
End-to-end workflow: plan the campaign, write the core messaging, then build out email, social, and ad assets with tracking.
## Stage 1: Campaign Strategy
Load and run the `launch-strategy` skill to define:
- Campaign goals and success metrics
- Target audience segments
- Channel strategy (which channels, in what order)
- Timeline and phases
- Key messages per phase
**Gate:** User approves the campaign plan before creating assets.
## Stage 2: Core Messaging
Load and run the `copywriting` skill to write:
- Campaign headline and tagline
- Core value proposition for this campaign
- Key proof points and supporting messages
- Landing page copy (if needed)
**Gate:** User approves the messaging foundation.
## Stage 3: Email Sequence
Load and run the `email-sequence` skill to build:
- Launch announcement email
- Follow-up nurture sequence (2-5 emails depending on campaign)
- Segmentation recommendations
Pass forward: campaign goals, audience segments, key messages, timeline.
**Gate:** User approves the email sequence.
## Stage 4: Social Content
Load and run the `social-content` skill to create:
- Platform-specific posts for each campaign phase
- Launch day posts
- Ongoing promotion posts
- Employee advocacy posts (if applicable)
Pass forward: campaign messaging, timeline, key dates.
**Gate:** User approves social content.
## Stage 5: Ad Creative
Load and run the `ad-creative` skill to generate:
- Headlines and descriptions for each target platform
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