wf-competitive-positioninglisted
Install: claude install-skill t0ddharris/mktg-os
# Competitive Positioning
End-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search.
## Stage 1: Positioning & Competitive Analysis
Load and run the `product-marketing` skill to define or refine:
- Competitive landscape map
- Your differentiation by competitor
- Strengths and weaknesses (honest assessment)
- Competitive battlecard content
- "Why us" narrative per competitor
If `brain/competitive.md` already has content, review and update it rather than starting from scratch.
**Gate:** User approves the competitive positioning before creating pages.
## Stage 2: Comparison & Alternative Pages
Load and run the `competitor-alternatives` skill to build:
- "[You] vs [Competitor]" pages for top competitors
- "[Competitor] alternatives" pages
- "[Your category] alternatives" page
Use the positioning from Stage 1 to ensure consistency.
**Gate:** User approves each page structure and content.
## Stage 3: Copy Polish
Load and run the `copywriting` skill to sharpen:
- Headlines and CTAs on each page
- Proof points and social proof placement
- Tone (factual and confident, not aggressive)
Then run the `tagore` skill on each page to catch AI patterns.
**Gate:** User approves polished copy.
## Stage 4: SEO Optimization
Load and run the `seo-geo` skill for each page:
- Target keywords ("[competitor] alternative," "[you] vs [competitor]")
- Page titles and meta descriptions
- Internal linking betwee