expansion-strategylisted

# Expansion Strategy: Upsell, Cross-sell, and Account Growth ## Quick Start ``` /expansion-strategy ``` Then provide: 1. **Current pricing tiers** and plans (or I'll pull from business-info) 2. **NRR and expansion rate** (if known -- or I'll query your analytics MCP) 3. **Which expansion lever** to focus on: upsell, cross-sell, or seat expansion I'll decompose your NRR, identify the biggest expansion gap, assess pricing sensitivity, design in-product triggers, and build a playbook. **Output:** Saved to `outputs/analyses/expansion-strategy-[date].md` **Time:** ~15 min for focused lever, ~30 min for full strategy **When to use:** When optimizing monetization, planning pricing tiers, or building expansion features **Framework source:** Aakash Gupta's expansion and monetization frameworks ## Context Routing Logic (Internal - for Claude) **Automatic Context Checks:** When this skill is invoked, immediately check: | Source | Files/Folders | Search Terms | What to Extract | |--------|---------------|--------------|-----------------| | Business Info | `context-library/business-info-template.md` | pricing, tiers, plans, ACV, revenue model, monetization | Current pricing, tiers, customer segments, revenue targets | | Metrics/Analytics | `context-library/metrics/*.md` | NRR, "net revenue retention", expansion rate, upsell, churn, MRR | Existing expansion metrics, NRR benchmarks, churn by segment | | PRDs | `context-library/prds/*.md` | pricing, tier, feature gate, monetization