retention-analysislisted
Install: claude install-skill talgacapri/pm-os
# Retention Analysis: Measuring What Keeps Users Coming Back
## Quick Start
```
/retention-analysis
```
Then provide:
1. **Retention data** (D1, D7, D14, D30 rates -- or I'll query your analytics MCP)
2. **Product usage frequency** (daily, weekly, monthly -- how often should users return?)
3. **Known churn reasons** (if any -- from interviews, support tickets, surveys)
I'll analyze your retention curve shape, identify the biggest drop-off,
compare retained vs churned user behavior, and recommend interventions.
**Output:** Saved to `outputs/analyses/retention-analysis-[date].md`
**Time:** ~15 min with data, ~25 min with cohort deep-dive
**When to use:** When diagnosing churn problems, measuring product-market fit, or optimizing for stickiness
**Framework source:** Aakash Gupta's retention frameworks and "Ultimate Guide to Activation"
## Context Routing Logic (Internal - for Claude)
**Automatic Context Checks:**
When this skill is invoked, immediately check:
| Source | Files/Folders | Search Terms | What to Extract |
|--------|---------------|--------------|-----------------|
| Metrics/Analytics | `context-library/metrics/*.md` | D7, D30, retention, churn, cohort, "monthly active", DAU, WAU | Current retention curves, cohort performance, churn rates |
| User Research | `context-library/research/*.md` | churn, "stopped using", "didn't come back", "why I left", "why I switched" | Churn interview quotes, reasons users stop using product |
| Meeting Notes | `context-librar