campaign-planlisted

Generate a complete multi-channel campaign plan document — SMART objectives, audience segments with targeting criteria, channel mix with rationale, a budget allocation table with reach/cost estimates, a phased timeline from pre-launch to wrap-up, a KPI framework, and a risk register. Plans only; it does not launch or modify campaigns. Triggers on "/digital-marketing-pro:campaign-plan", "plan a campaign for our product launch", "build the Q3 campaign plan", "what channels and budget for lead gen", "draft a campaign timeline with KPIs". Reads the brand profile, guidelines, and agency SOPs, and reuses the /digital-marketing-pro:campaign-orchestrator reference docs for planning frameworks instead of re-deriving them.
teachskillofskills-ai/DigitalMarketingPro-techshu · ★ 0 · AI & Automation · score 75

Install: claude install-skill teachskillofskills-ai/DigitalMarketingPro-techshu

# /digital-marketing-pro:campaign-plan ## Purpose Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs. ## Input Required The user must provide (or will be prompted for): - **Campaign goal**: What the campaign should achieve (awareness, leads, sales, retention, etc.) - **Product/service**: What is being promoted - **Target audience**: Who the campaign is for (or use existing brand personas) - **Budget**: Total available budget or budget range - **Timeline**: Campaign duration or key dates (launch, event, season) - **Constraints**: Any channel restrictions, compliance requirements, or creative limitations ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. **Load shared planning referen