ai-adoption-and-team-enablementlisted

# AI Adoption and Team Enablement ## Overview This skill covers how B2B marketing teams should adopt AI tools, structure enablement programs, select the right tools, and think about the evolving relationship between human creativity and AI-generated output. All practices are sourced exclusively from Exit Five podcast guests across 31 episodes. Where guests disagree, those disagreements are surfaced explicitly rather than resolved. --- ## Phase Your AI Adoption Journey Two guests independently proposed compatible two-phase models. Bill Glenn (Episode #328) framed these as productivity vs. impact phases; Erin May (Episode #337) framed them as Year 1 enablement vs. Year 2+ acceleration. The practices below draw from both. **Phase 1 — Enablement and Productivity:** Focus on identifying repeatable, process-oriented work and automating it. Measure success by hours reclaimed per day. This phase is about building foundational skills and confidence, not perfection. (Source: Bill Glenn, Episode #328) Specific Year 1 tactics: - Meet team members where they are — don't assume baseline competency - Provide budget for tools and allocate dedicated L&D time - Run show-and-tells and hack sessions so everyone begins using AI tools in low-stakes settings - Accept that not everything will work initially; prioritize progress over perfection (Source: Erin May, Episode #337) **Phase 2 — Acceleration and Impact:** Once Phase 1 is table stakes, move to using AI as a true copilot for decision-m