ai-workflow-automation-and-agent-buildinglisted

# AI Workflow Automation and Agent Building for B2B Marketers ## Overview This skill covers how B2B marketing teams can design, build, and manage AI-powered workflows and agents — from structuring prompts and decomposing complex processes into discrete steps, to deploying agents that interact with external systems and managing them at scale. All practices are sourced exclusively from Exit Five podcast guests across 18 episodes. Where guests disagree, those disagreements are surfaced explicitly rather than resolved. --- ## 1. Starting Right: Scope and Validation **Start with one small, core workflow before trying to automate everything.** Pick a single task that is central to your business and build automation for that first. Do not attempt to replicate complex, multi-step demos you've seen. Start simple — automating guest research for webinars, or extracting key questions from sales calls — and learn by doing. Once you master that workflow, expand to more complex automation. This prevents overwhelm and builds confidence. (Source: Eoin, Episode #290) **Prove a tactic works manually before building automation around it.** Before investing time and resources into building an AI workflow, first validate that the underlying tactic drives results when done manually. Example: run 10–15 webinars manually to confirm they generate pipeline before building a webinar automation workflow. Automation should scale what already works, not salvage a broken process. (Source: Dan, Episode