content-distribution-and-repurposinglisted

# Content Distribution and Repurposing ## Overview This skill covers how B2B marketers should distribute content across channels, repurpose existing assets into multiple formats, and build content systems that compound over time. All practices are sourced exclusively from guests on the Exit Five podcast and attributed to the specific episode and guest who recommended them. Where guests disagree, those disagreements are surfaced explicitly rather than resolved. --- ## Core Distribution Philosophy **Adopt "create once, distribute forever" as your operating mantra.** Take every valuable piece of content and repurpose it continuously across formats and channels. A podcast episode becomes blog posts, LinkedIn posts, Medium articles, YouTube clips, carousels, and social snippets. Reuse the same story across different platforms and audiences. (Source: Ross Simmonds, Episode #200) **Lead with distribution when planning any content or campaign.** Before creating anything, identify how it will be distributed and who will amplify it. Ask: Who is the partner on this? Who is a practitioner that will give you a quote? Who will share it when it goes live? This ensures content reaches your audience through multiple channels and gains the authority signals that AI systems now prioritize. (Source: Aditya Vempaty, Episode #304) **Plan content using a channel-first approach, not a content-first approach.** Start by identifying which channels will distribute the content, not by deciding wha