creative-brainstorming-and-ideationlisted

# Creative Brainstorming and Ideation ## Overview This skill covers how B2B marketers can generate better creative ideas, run more effective brainstorming sessions, and build habits that produce original, attention-worthy work. All practices are sourced exclusively from guests on the Exit Five podcast. No general marketing knowledge has been added. --- ## Building an Ideation Habit **Maintain a running list of bad and crazy ideas.** Keep a list in your phone or notes app of 50–100 unconventional, bad, or outrageous ideas for getting attention. The goal is volume and explicit permission to be bad — most ideas will be unusable, but 1–2 actionable ones will surface. Prefer scrappy, low-cost execution over expensive production. This is a deliberate practice to counteract the default toward safe, boring marketing. (Source: Dave Gerhardt, Episode #316) **Use physical movement as a primary ideation tool.** When stuck on messaging or creative problems, take a run or walk instead of grinding at your desk. Ideas flow more naturally during movement than during forced brainstorming sessions. Capture ideas via voice memo during or immediately after movement. (Source: Emma Stratton, Episode #295) **Use handwriting and physical paper for early-stage thinking.** Write out problems on paper or a whiteboard before moving to digital tools. Handwriting engages the brain differently than typing and produces more free-flowing, less structured thinking. Use paper for prep notes, brainstorming