direct-mail-and-giftinglisted

# Direct Mail & Gifting ## Overview This skill covers B2B direct mail campaigns, personalized gifting strategies, ABM physical outreach, event-driven mail, and gifting automation. All practices are sourced exclusively from Exit Five podcast guests across 6 episodes. Do not supplement with general marketing knowledge — if a topic is not covered here, acknowledge the gap rather than invent guidance. --- ## Campaign Architecture: Direct Mail as a Multi-Touch Sequence When helping a user design a direct mail campaign, frame it as a trigger for a broader multi-channel sequence — not a standalone send. - **Use direct mail to initiate a retargeting sequence.** Send a low-cost postcard ($1.50 each) with a unique QR code to high-value targets. Track QR scans to identify engaged prospects, then layer on email, LinkedIn thought leader ads, and paid social retargeting over a defined window (e.g., 21 days). Escalate physical sends for those who engage — e.g., follow up scanners with a higher-value booklet ($35) at their office. (Source: Jeremy Chung, Episode #341) - **Use personalized Loom video audits as the QR code destination.** Rather than linking to a generic landing page, link each QR code to a personalized Loom video that audits something specific to the prospect — their ad spend, marketing tech stack, or portfolio company performance. This creates a memorable, high-value first touchpoint. (Source: Jeremy Chung, Episode #341) - **Benchmark your expectations against real resu