cmo-reviewlisted

# /cs:cmo-review — CMO Forcing Questions **Command:** `/cs:cmo-review <plan>` The narrative-first strategist pressure-tests positioning before debating tactics. ## When to Run - Before launching any new campaign - Before changing positioning, tagline, or category - Before allocating > 10% of marketing budget to a new channel - Before a major PR moment (funding announcement, product launch) - When pipeline contribution is declining ## The Six CMO Questions ### 1. ICP (One Real Person) **Name one real person in your ICP. Company, title, what they do daily, what they hate.** - Persona ≠ ICP. ICP is real. - If you can't name one, the ICP isn't sharp enough. ### 2. JTBD **What job is the customer hiring this product to do, and what's the alternative they use today?** - One sentence the customer would say out loud. - "We use spreadsheets" is a valid alternative. So is "we don't." ### 3. Positioning Statement **One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].** - This is the headline. Everything cascades. - If it doesn't fit in one sentence, it's not positioning yet. ### 4. Distribution Channel **Where does the customer first hear your name — and is it inbound or outbound at this stage?** - Name the channel, intent, and the path to first contact. - PLG, sales-led, content-led, partnership-led — pick a primary. ### 5. CAC Payback **Per channel: what's CAC, what's payback in months, and is it improving?** - If a channel'