viral-content-creatorlisted

Create content engineered to spread and stick, using the STEPPS framework from Jonah Berger's "Contagious" and the SUCCESs framework from Chip & Dan Heath's "Made to Stick". Use whenever the user wants to write, rewrite, or improve a social media post, ad, blog post, video script, email, landing page, slogan, product announcement, campaign message, or any content meant to be shared, remembered, or acted on — even if they never mention virality, marketing frameworks, or these books by name.
trananhtung/viral-content-skills · ★ 1 · AI & Automation · score 72

Install: claude install-skill trananhtung/viral-content-skills

# Viral Content Creator Turn a raw idea into content that people understand, remember, share, and act on. This skill applies two evidence-based frameworks together: - **SUCCESs** (Made to Stick, Chip & Dan Heath) makes an idea *stick*: Simple, Unexpected, Concrete, Credible, Emotional, Stories. - **STEPPS** (Contagious, Jonah Berger) makes it *spread*: Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Sticky but unshared content dies quietly; shareable but unmemorable content is noise. Good content needs both, so run every draft through both lenses. ## Workflow ### Step 1: Understand the brief Establish before writing: - **Core idea** — what is the message about? - **Audience** — who must care? What do they already know, want, fear? - **Format & platform** — tweet/X thread, LinkedIn post, TikTok/Reels script, blog post, email, landing page, ad, presentation… - **Goal** — awareness (reach/shares), memory (brand/message recall), or action (click, buy, sign up, change behavior)? - **Voice constraints** — brand tone, taboos, length limits. If details are missing, make sensible assumptions, state them explicitly at the top of your answer, and proceed. Only ask questions when the answer would genuinely change the content's direction. ### Step 2: Find the core (before writing anything) The number one failure mode is the **Curse of Knowledge**: you know the topic so well that you communicate in abstractions the audience can't feel. Fight it with forced p