viral-content-creatorlisted

Create content engineered to spread and stick, using the STEPPS framework from Jonah Berger's "Contagious" and the SUCCESs framework from Chip & Dan Heath's "Made to Stick". Use whenever the user wants to write, rewrite, or improve a social media post, ad, blog post, video script, email, landing page, slogan, product announcement, campaign message, or any content meant to be shared, remembered, or acted on — even if they never mention virality, marketing frameworks, or these books by name.
trananhtung/viral-content-skills · ★ 1 · AI & Automation · score 72

Install: claude install-skill trananhtung/viral-content-skills

# Viral Content Creator Turn a raw idea into content that people understand, remember, share, and act on. This skill applies two evidence-based frameworks together: - **SUCCESs** (Made to Stick, Chip & Dan Heath) makes an idea *stick*: Simple, Unexpected, Concrete, Credible, Emotional, Stories. - **STEPPS** (Contagious, Jonah Berger) makes it *spread*: Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Sticky but unshared content dies quietly; shareable but unmemorable content is noise. Good content needs both, so run every draft through both lenses. ## Workflow ### Step 1: Understand the brief Establish before writing: - **Core idea** — what is the message about? - **Audience** — who must care? What do they already know, want, fear? - **Format & platform** — tweet/X thread, LinkedIn post, TikTok/Reels script, blog post, email, landing page, ad, presentation… - **Goal** — awareness (reach/shares), memory (brand/message recall), or action (click, buy, sign up, change behavior)? - **Voice constraints** — brand tone, taboos, length limits. - **Desired response & barrier** — what should the audience *do*, and what stops them today? - **Delivery context** — where and when will this be seen, and can the audience act there? Then take an **evidence inventory**: the facts, numbers, named people, real events, and proof you actually have — and the gaps where you have none. **Never invent factual support** — no fabricated testimonials, customers, reviews, star