tmr-content-decay-detectorlisted
Install: claude install-skill twominutereports/marketing-skills
# Content Decay Detector
> **MCP version note.** This skill targets the current TMR MCP. Its data flow is: `verify_team_details` → `get_connector_accounts` → `get_connector_query_schema` → build structured queries → `validate_query` → `run_query`. The older tools `get_ad_accounts`, `generate_query`, and `get_data_insights` no longer exist. Connector IDs: **`gsc`** (Search Console), **`ga4`** (Analytics). Field IDs are raw. The two natural-language prompts from the previous version are now structured queries (stored in `queries.json`, mirrored in step 6), each run for the current and previous window. Date ranges are computed fresh at runtime.
## Purpose
Detect content decay across your website by combining Google Search Console (GSC) and Google Analytics 4 (GA4) data. The skill compares the last 30 days against the prior 30-day period, identifies candidate pages with meaningful organic decline, scores each page by severity, diagnoses the root cause using a structured case-matching framework (visibility loss, SERP issue, tracking mismatch, or engagement decay), and surfaces a prioritised action list — inline in chat plus a full HTML dashboard.
This is not a simple traffic comparison. The skill uses explicit decay logic: a page must fail a threshold test on clicks OR organic sessions to enter the candidate list, and root cause is inferred from the pattern of clicks vs impressions vs CTR vs sessions vs engagement — not from any single metric in isolation.
## Connectors requi