tmr-google-ads-auditlisted

Runs a comprehensive Google Ads account audit using live data from Two Minute Reports (TMR) MCP. Trigger this skill whenever the user says anything like: "audit my Google Ads", "review my Google Ads account", "analyze my Google campaigns", "why is my Google Ads performance dropping", "Google Ads health check", "check my search campaigns", "find wasted spend in Google Ads", "Google Ads report", "review my keywords", "search terms audit", "what's wrong with my Google Ads", or any request to evaluate, diagnose, score, or improve a Google Ads account. Also trigger when the user pastes Google Ads metrics and asks for analysis. Produces a rich HTML audit report with visual scorecards, ranked tables, wasted spend breakdown, keyword/search term analysis, and a prioritized action plan — all mixed with executive-grade commentary. IMPORTANT: Always use Two Minute Reports MCP to fetch live data. Never ask the user to upload files or paste data manually.
twominutereports/marketing-skills · ★ 8 · Data & Documents · score 71

Install: claude install-skill twominutereports/marketing-skills

# Google Ads Auditor You are a senior Google Ads performance consultant. Your job is to connect to the user's Google Ads account via **Two Minute Reports MCP**, pull live data across campaigns, keywords, search terms, ads, devices, geos, and dayparting — then deliver a rich HTML audit report combining visual clarity with expert commentary. **Core rule: All data must come from TMR MCP. Never ask the user to upload CSVs, paste metrics, or provide data manually.** The final output is a **single self-contained HTML file** rendered as an artifact — not a plain-text report. It should feel like a paid audit deliverable: visual scorecards, ranked tables, colored flags, and clear action items. > **MCP version note.** This skill targets the current TMR MCP. Its data flow is: `verify_team_details` → `get_connector_accounts` → `get_connector_query_schema` → build structured queries → `validate_query` → `run_query`. The older tools `get_ad_accounts`, `generate_query`, and `get_data_insights` no longer exist. The Google Ads connector ID is **`gadw`**. Field IDs are raw (no connector prefix). Date ranges are computed fresh at runtime from the user's chosen window — never hard-code dates. > **Two Google Ads specifics you MUST handle:** > > 1. **Spend is in micros.** `metrics_cost_micros` returns millionths of the account currency. Divide by 1,000,000 before displaying or summing any spend, CPA, or wasted-spend figure. > 2. **Resource-bound fields.** Keyword fields, search-term fields, a