launch-videolisted
Install: claude install-skill ucsandman/claude-skills
# Launch Video
**REQUIRED BACKGROUND:** marketing-studio skill. Work in `C:\Projects\animations`.
Produces: `out/<brand>/launch.mp4` — ~45s five-act composition: logo reveal ->
hook headline -> live demo -> feature beats (1-3) -> end card, over the brand's
background loop.
## Recipe
1. Direction, before any storyboarding or building: write three one-page directions
with `docs/templates/DIRECTION.md`, kill two with its kill questions, and record the
survivor + its signature move in `out/<brand>/marketing/direction.md`. Skip only if
that file already exists for this version.
2. Ingredients first — this template COMPOSES existing assets. Ensure (running the
sibling skills as needed): logo-reveal PNG sequence (logo-reveal skill steps 1-4),
background loop (Blender `background_loop` scene per brand; PLAYBOOK seam rules),
demo capture + telemetry (product-demo skill steps 1-4), feature screenshots.
3. Props builder: create/extend `scripts/build-<brand>-launch-props.mjs` from the
noban one — it is the copy's source of truth (headline, feature lines, CTA; no em
dashes) and pulls telemetry from the demo props so they never drift. Run it.
4. Act timing comes from `studio/src/lib/launchTiming.ts` (shared with
calculateMetadata — never duplicate the math; adjust constants there if pacing
changes, and its vitest tests with them).
5. Proof stills: one frame per act (logo/hook/demo/each feature/end card), Read all,
iterate copy and framing until intentio