copywriting

# Copywriting Formulas, templates, patterns, and writing styles for high-converting copy. ## When to Use - Writing headlines/subject lines, landing page copy, email campaigns - Social posts, product descriptions, CTA optimization, A/B variations - Applying custom writing styles from user documents ## Writing Styles Load: `references/*.md` | Optional project catalog: `assets/writing-styles/` **Extract styles from multi-format files:** ```bash python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --list # List files python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --style <name> # Extract style ``` Set `COPYWRITING_STYLES_DIR=/path/to/writing-styles` to override discovery. **Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs/media need `GEMINI_API_KEY` and the `vd:omnimedia` scripts installed) ## Copy Formulas Load: `references/copy-formulas.md` | Formula | Structure | Best For | |---------|-----------|----------| | AIDA | Attention → Interest → Desire → Action | Landing pages, ads | | PAS | Problem → Agitate → Solution | Email, sales pages | | BAB | Before → After → Bridge | Testimonials, case studies | | 4Ps | Promise → Picture → Proof → Push | Long-form sales | | 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines | | FAB | Feature → Advantage → Benefit | Product descriptions | ## Headlines Load: `references/headline-templates.md` Patterns: "How to [X] without [Y]" • "[Number] ways to [...