copywritinglisted
Install: claude install-skill vanducng/skills
# Copywriting
Formulas, templates, patterns, and writing styles for high-converting copy.
## When to Use
- Writing headlines/subject lines, landing page copy, email campaigns
- Social posts, product descriptions, CTA optimization, A/B variations
- Applying custom writing styles from user documents
## Writing Styles
Load: `references/*.md` | Optional project catalog: `assets/writing-styles/`
**Extract styles from multi-format files:**
```bash
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --list # List files
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --style <name> # Extract style
```
Set `COPYWRITING_STYLES_DIR=/path/to/writing-styles` to override discovery.
**Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs/media need `GEMINI_API_KEY`)
## Copy Formulas
Load: `references/copy-formulas.md`
| Formula | Structure | Best For |
|---------|-----------|----------|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
## Headlines
Load: `references/headline-templates.md`
Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "