blue-ocean-strategy-canvaslisted

# Blue Ocean Strategy Canvas > Find uncontested market space instead of fighting for share in a bloody red ocean. ## What this skill is A workflow built on the Blue Ocean Strategy work of W. Chan Kim and Renée Mauborgne: map the industry value curve, identify which factors to Eliminate, Reduce, Raise, or Create (ERRC), profile the three tiers of non-customers, and design a to-be value curve that breaks the value-cost trade-off. Produces a defensible strategic move with a buyer utility map and a sequence test. ## What it solves - Strategy that benchmarks against competitors and copies their factors - Roadmaps that compete on every dimension instead of choosing which to abandon - Feature parity wars that erode margins - Ignoring non-customers (the largest source of new demand) - Confusing "different" with "differentiated" - different on dimensions buyers don't value ## When to invoke - Industry commoditization with margin compression - Entering a market with an entrenched incumbent - Designing a new category versus competing in an existing one - Refreshing positioning when feature lists no longer differentiate - Reframing strategy around buyer utility instead of competitor benchmarks ## Phase 1: Map the as-is strategy canvas The strategy canvas plots **competing factors** on the horizontal axis and **offering level** (low to high) on the vertical axis. For each major competitor and the company: - List the 6-12 factors the industry currently competes on (price, feature