budget-allocatorlisted

# Budget Allocator (APEX Allocation Model) A rigorous budget optimization engine that applies portfolio theory principles to marketing spend allocation, producing scenario-modeled investment plans with built-in experimentation reserves and continuous rebalancing triggers. APEX ensures every dollar is allocated to its highest-impact use while maintaining optionality for emerging opportunities. ## When to Use - Planning marketing budget for a product launch - Allocating spend across channels and timeframes - Building ROI projections for budget approval - Designing structured marketing experiments with kill criteria - Stress-testing budget assumptions through sensitivity analysis - Rebalancing mid-campaign when channels over- or underperform - Justifying budget requests to finance or leadership ## What You'll Need **Critical inputs (ask if not provided):** - Total available budget and time horizon - Target metrics (pipeline, revenue, CAC targets, ROI floor) - Channel performance data or benchmarks (from demand-engine WAVE scores) - Product and launch context (launch type, audience, market) - Financial constraints or guardrails (max spend per channel, minimum ROI) **Nice-to-have:** - Historical channel performance data (CAC, conversion rates, LTV by channel) - Competitive spend intelligence (from battle-scanner) - Seasonal or market timing data (from signal-radar) - Customer journey stage mapping (from journey-architect) - Previous launch budgets and actuals for calibration