competitive-exec-brieflisted

# Competitive Exec Brief (SHARP Framework) Transform competitive intelligence into a polished executive-ready brief with a single PowerPoint slide that tells the competitive story at a glance. ## When to Use - Board meeting competitive updates - Leadership team strategy reviews - Investor presentations (competitive landscape slide) - Quarterly business reviews - Pre-launch executive briefings ## What You'll Need **Critical inputs (ask if not provided):** - Battle Scanner output (or competitor list + your product) - Audience (board, C-suite, investors, team) **Nice-to-have:** - Market Analyzer output (market sizing context) - Recent win/loss data - Brand/color guidelines for PPTX ## Process ### Step 1: SHARP Distillation Take the full competitive analysis and distill into 5 executive-ready elements: | Element | What It Captures | Max Length | |---------|-----------------|-----------| | **S**ituation | Current competitive landscape in 2-3 sentences | 50 words | | **H**ighlights | Top 3 competitive moves/changes since last review | 3 bullets | | **A**dvantages | Our top 3 defensible differentiators with proof points | 3 bullets | | **R**isks | Top 3 competitive threats ranked by likelihood x impact | 3 bullets | | **P**lan | Recommended competitive actions for next 90 days | 3 bullets | Rule: Executives need signal, not noise. Every word must earn its place. ### Step 2: Positioning Map Create a 2x2 positioning matrix: - Choose the 2 axes that most differentiate you favo