context-anchorlisted

# Context Anchor (CANVAS Framework) Most GTM skills share one gap: each one re-asks who the buyer is, what the product does, and why it wins, and gets a slightly different answer every time. Context Anchor captures those answers once in a versioned file, then keeps the file honest with a freshness and completeness score so downstream skills never run on stale positioning. ## Core Principle **One source of truth, dated and scored.** A context file nobody has touched in a quarter quietly spreads outdated positioning, because every skill downstream repeats it. ## The CANVAS Framework | Letter | Section | The Question | |---|---|---| | **C** | Claim | What do we say we do better, in one sentence a buyer would repeat? | | **A** | Audience | Who buys, who uses, who signs? (ICP firmographics + personas) | | **N** | Need | Which job or pain triggers a purchase right now? | | **V** | Voice | How we sound: words we use, words we never use, reading level | | **A** | Alternatives | What else the buyer considers, including doing nothing | | **S** | Substantiation | Which numbers, logos, and quotes back the claim? | ## Process 1. **Interview** - ask one CANVAS section at a time; accept "unknown" rather than guessing 2. **Draft** - write `GTM_CONTEXT.md` with one H2 per CANVAS section and a `last_reviewed` date per section 3. **Score completeness** - each section scores 0 (missing), 1 (asserted), or 2 (asserted + evidence); completeness = total / 12 4. **Score freshness** - per secti