creative-opslisted

# Creative Ops LinkedIn ad creative testing and iteration engine. Closes the loop performance marketers burn the most cycles on: generating fresh creative variants across multiple angles, structuring statistically valid A/B tests against realistic audience sizes, and learning from results so the *next* iteration is sharper than the last - not just different. Pairs naturally with **Sales Pipeline** (audience signals from intent scoring) and **Revenue Intelligence** (which messaging wins deals downstream). ## When to Use - Test new creative for [audience] - Generate LinkedIn ad variants for [campaign] - Design an A/B test for our [value prop] ads - Why did our last LinkedIn test fail to declare a winner? - Refresh ads - we're seeing creative fatigue - Score our LinkedIn ad performance ## Workflow 1. **Brief Intake** - target audience description, value prop, optional current best-performing creative, audience size estimate, weekly budget 2. **3-Angle Variant Generation** - produce 6 creatives: - 2 × Problem/Solution (lead with pain → product as resolution) - 2 × Social Proof (lead with customer outcome → product as the cause) - 2 × Contrarian (challenge conventional wisdom → product as the new way) Each variant includes: headline, intro line (first 150 chars), CTA, visual brief, and the *single hypothesis* it tests 3. **Test Structure Design**: - Map each variant to a budget split (typically equal allocation unless a control needs protection) - Compute MDE