← ClaudeAtlas

finance-opslisted

Marketing finance and unit economics system that goes beyond basic P&L analysis. Use when: calculate ltv by cohort, show cac by channel, what’s our magic number?, payback period for [channel], optimize marketing budget, run scenario analysis.
varunk130/ai-marketing-claude-skills · ★ 1 · AI & Automation · score 70
Install: claude install-skill varunk130/ai-marketing-claude-skills
# Finance Ops Marketing finance and unit economics system that goes beyond basic P&L analysis. Builds cohort-based LTV/CAC models, channel-level unit economics, SaaS magic number tracking, payback period calculators, and scenario modeling with sensitivity analysis. ## When to Use - Calculate LTV by cohort - Show CAC by channel - What's our magic number? - Payback period for [channel] - Optimize marketing budget - Run scenario analysis - How much runway do we have? - Monthly finance report ## Workflow 1. **Data Ingestion** -- import financials (QuickBooks, Stripe, ChartMogul) and marketing spend (ad platforms, CRM) 2. **Cohort Construction** -- group customers by acquisition month and channel 3. **LTV Calculation** -- plot retention curves, calculate cumulative revenue per cohort over time 4. **CAC Calculation** -- total channel spend / customers acquired per channel per month 5. **Unit Economics Dashboard** -- LTV:CAC ratio, payback period, magic number per channel 6. **Budget Optimization** -- recommend budget reallocation based on channel performance 7. **Scenario Modeling** -- generate base/bull/bear projections with variable sensitivity 8. **Burn Rate Analysis** -- current runway, breakeven projection, self-funding timeline 9. **Monthly Report** -- executive summary with health indicators and recommendations 10. **Quarterly Deep Dive** -- cohort comparisons, channel mix evolution, trend analysis ## Reference Full methodology lives in [README.md](README.md) in this fol