go-to-market-strategylisted

# Go-to-Market Strategy Creates a complete GTM plan with channels, messaging, timeline, and success metrics. ## When to Use This Skill - Product launches - Market expansion - Major feature releases - Enterprise sales plays - New segment targeting ## The Problem GTM plans are either 50-page decks nobody reads or back-of-napkin ideas that miss critical channels. Most launches fail from poor GTM, not bad products. ## What You'll Need **Critical inputs (ask if not provided):** - What you're launching (product, feature, expansion) - Target customers and segments - Launch date/timeline **Nice-to-have inputs:** - Available resources (budget, team) - Competitive positioning - Sales motion (PLG, sales-led, etc.) ## Process ### Step 1: Check Your Context Read context files for product, personas, competitors, and company info. ### Step 2: Gather GTM Context Ask targeted questions if context is missing. ### Step 3: Define Launch Type and Goals Clarify what you're launching and set measurable goals. ### Step 4: Identify Target Segments Prioritize by benefit, reachability, buying authority, and buying process. ### Step 5: Map Channels to Segments Identify discovery channels, cost per acquisition, and owners per segment. ### Step 6: Create Messaging by Persona Map features to benefits per persona with proof points. ### Step 7: Build Timeline with Milestones Plan pre-launch, launch day, and post-launch activities. ### Step 8: Define Success Metrics 30-day (leading indicators)