gtm-exec-planlisted

# GTM Exec Plan (PRIME Framework) Create a polished, executive-ready Go-To-Market brief (3-4 pages) and a 4-slide GTM PowerPoint deck for any new product, feature, or platform initiative. PRIME synthesizes insights from across the GTM skill library into two high-impact deliverables that are ready for leadership review. ## When to Use - Presenting a GTM strategy to leadership or a steering committee - Kicking off a new product launch and need an executive-ready plan - Preparing a GTM strategy for a platform play (e.g., ACME Insight Studio, API ecosystem) - Board or investor readiness for a go-to-market motion - Quarterly GTM refresh for an existing product line - Cross-functional alignment on a launch strategy ## What You'll Need **Critical inputs (ask if not provided):** - Product or feature name - One-sentence value proposition - Target audience (persona, segment, industry) - Launch timeline or target date - Top 3 competitors **Nice-to-have (will enrich the output):** - Outputs from other skills: `market-analyzer`, `position-lock`, `battle-scanner`, `demand-engine` - Pricing model or tier structure - Internal stakeholder priorities or constraints - Partner or ecosystem context - Win/loss data or customer feedback themes ## PRIME Framework The brief and deck are organized around five executive sections: | Section | What It Covers | Brief Length | Deck Presence | |---------|---------------|-------------|---------------| | **P**ositioning | Why this product wins: value