lead-nurturelisted

# Lead Nurture (NURTURE Framework) Design a lead-nurture system that respects buyer intent, routes leads to the right next action, and stops sending eight more emails to people who already raised their hand. NURTURE replaces single-track drip sequences with multi-track journeys gated by behavioral signals. ## Core Principle **Nurture fails when it treats time as the trigger.** "Send email 3 on day 7" assumes every lead is on the same journey. NURTURE treats signal - not the calendar - as the trigger, and gates progression by demonstrated intent. ## The NURTURE Framework | Letter | Stage | The Question | |--------|-------|--------------| | **N** | Needs Mapping | What buying-stage needs does the lead currently have evidence of? | | **U** | Understand Intent | What behavioral and explicit signals map to which stage? | | **R** | Route to Track | Which nurture track does the lead enter, and on what entry criteria? | | **T** | Trigger Progression | What signal moves the lead to the next step (or back)? | | **U** | Upgrade to Sales | What threshold defines MQL → SQL handoff, and what's the SLA? | | **R** | Recycle Cold | When does the lead exit the active track into long-cycle nurture? | | **E** | Engagement Refresh | How is content kept current and personalization kept honest? | ## Buying-Stage Nurture Tracks | Stage | Lead State | Track Goal | Cadence | |-------|-----------|------------|---------| | **Unaware** | Discovered category, no problem framing | Frame the problem