loyalty-lifecyclelisted

Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.
varunk130/ai-gtm-skill-library · ★ 3 · AI & Automation · score 76

Install: claude install-skill varunk130/ai-gtm-skill-library

# Loyalty & Lifecycle (BOND Framework) Design a loyalty and lifecycle program that produces measurable retention lift - not a tier ladder for its own sake. BOND forces clarity on what behaviors loyalty is supposed to reinforce, what evidence the customer sees, and how the program economics actually pay back. ## Core Principle **A loyalty program is a *behavior contract*, not a points system.** Most loyalty programs fail because they reward existing behavior (free margin loss) instead of net-new behavior (retention lift). BOND structures the program around behaviors that change the unit economics. ## The BOND Framework | Letter | Stage | The Question | |--------|-------|--------------| | **B** | Behavior Targeting | Which 3-5 customer behaviors, if reinforced, would shift retention and LTV? | | **O** | Offer Architecture | What earn / burn mechanics + tier benefits reinforce those behaviors? | | **N** | Notification & Lifecycle | What lifecycle triggers and moments deliver the program in-context? | | **D** | Defend the Economics | How does the program pay back, and what's the cannibalization guardrail? | ## Behavior Targeting A useful program changes behavior in measurable ways. Start with: | Behavior Lift | Example Metric | Loyalty Lever | |---------------|----------------|---------------| | **Frequency** | Purchases per quarter | Visit-based earn, accelerator tiers | | **Basket / Expansion** | Average order value, modules per account | Bonus earn on add-ons | | **Ret