market-analyzerlisted

# Market Analyzer (SCOPE Framework) Full-spectrum market analysis producing investment-grade market maps with sizing, growth drivers, risk factors, and segment-level deep dives. Goes beyond basic TAM/SAM/SOM. ## When to Use - New market entry decisions - Board/investor market briefings - Product strategy validation - Fundraising market slides - Annual strategic planning ## What You'll Need **Critical inputs (ask if not provided):** - Market or product category to analyze - Geographic scope (global, US, EMEA, etc.) - Time horizon (current year + forecast period) **Nice-to-have:** - Whitespace Finder output (opportunities to size) - Signal Radar output (trends affecting the market) - Existing market data or analyst reports ## Process ### Step 1: Market Definition Before sizing, rigorously define the market boundaries: - **Category definition**: What products/services are included? What is excluded? - **Buyer definition**: Who purchases? (roles, company types, segments) - **Use case definition**: What problems does this market solve? - **Adjacent markets**: What related markets overlap or compete for budget? ### Step 2: SCOPE Analysis Analyze the market across 5 structural dimensions: | Dimension | What It Covers | Key Questions | |-----------|---------------|---------------| | **S**ize & Growth | TAM/SAM/SOM + growth trajectory | How big? How fast growing? Top-down AND bottom-up? | | **C**ompetitive Density | Number and strength of competitors | How crowded? Any dominan