product-announcementlisted

# Product Announcement (HERALD Protocol) Generate coordinated, multi-channel product launch communications that tell a consistent story across every audience and platform. ## When to Use - New product launches - Major feature announcements - Platform/pricing changes - Partnership announcements - Milestone announcements ## What You'll Need **Critical inputs (ask if not provided):** - What is being announced (product, feature, partnership) - Launch date - Target audience(s) **Nice-to-have:** - Position Lock output (messaging hierarchy) - Battle Scanner output (competitive context) - Approved quotes from executives/customers ## Process ### Step 1: HERALD Framework Structure the announcement across 6 layers: | Layer | What It Covers | Key Output | |-------|---------------|-----------| | **H**eadline | The headline story -- why this matters to the world | 1 sentence that would make someone stop scrolling | | **E**cho | Persona-specific angles on the same announcement | 3-5 message variants by audience | | **R**each | All announcement materials across channels | Full asset list below | | **A**lign | Internal alignment and stakeholder coordination | Stakeholder sign-off checklist | | **L**aunch | Timed release across channels for maximum impact | Hour-by-hour launch day plan | | **D**istribute | Success metrics per channel and overall | KPI dashboard | ### Step 2: Big Idea Distillation Create the announcement hierarchy: - **Internal headline** (what we're really doing): 1 se