renewal-orchestrationlisted

# Renewal Orchestration (RENEW Framework) Design a renewal motion that produces forecastable Gross Revenue Retention, defends price, and uses the renewal moment as an *expansion* event - not a re-validation event. RENEW replaces "let's get the redline back" with a coordinated, signal-driven motion that starts 120+ days before contract end. ## Core Principle **A renewal is *won or lost 90 days before the contract end date*, not in the redline cycle.** RENEW front-loads risk identification and value evidence so the commercial conversation is short, defensible, and frequently expansion-oriented. ## The RENEW Framework | Letter | Stage | The Question | |--------|-------|--------------| | **R** | Risk Scoring | What is the renewal risk score 180 / 120 / 60 days out, and what signals drive it? | | **E** | Engagement Re-establishment | Who is the buying group at renewal, and are they re-engaged? | | **N** | Negotiation Posture | What is the price / terms posture, and what are the walk-away conditions? | | **E** | Expansion Inclusion | What expansion play, if any, is bundled into the renewal conversation? | | **W** | Win the Close | What artifact pack, decision criteria, and approval path are pre-aligned? | ## Renewal Risk Scoring Risk is a composite - not a single number. Score these at T-180: | Dimension | Signal | Weight | |-----------|--------|--------| | **Adoption** | Engagement / workflow coverage vs. cohort | 25% | | **Outcome attainment** | Customer's stated success