say-it-their-waylisted

Diff the site's messaging against the vocabulary buyers actually use in search and in their own words, then rewrite the one-liner and differentiators using only vocabulary that is actually attested. Use this skill whenever the user asks to: - Sharpen their messaging or positioning - Rewrite their one-liner or homepage headline - Check whether their copy sounds like their buyers or like their category - Update pain points after new interviews or search data Trigger even for casual requests like "our copy feels generic", "sharpen our messaging", "rewrite our one-liner", "does this sound like a buyer wrote it or like a vendor did".
vcxcvii/rainmaker · ★ 0 · Data & Documents · score 67

Install: claude install-skill vcxcvii/rainmaker

# say-it-their-way ## Context load Run `rainmaker context --check` first. It prints what exists, what is stale, and exits 1 if anything this skill requires is missing. Then read, in this order: 1. `context/business.md` in full. If absent, stop: "No business context. Run `rainmaker audit`, then the `know-my-buyer` skill." 2. `context/voice.md` if this skill writes prose. If absent, stop and say so. 3. `context/glossary.md` if this skill names products, features or competitors. 4. `data/strategy.json` if this skill reads or writes strategy. 5. Only the `data/` files listed in this skill's Consumes table. Never crawl or call an API the core already covers. If `strategy.json.context_hash` does not match the current hash of `context/business.md`, say exactly: "Business context was edited after the strategy was written. Re-run `know-my-buyer`, or run `rainmaker context --sync` to accept the prose as authoritative." Then stop. If `context/business.md` carries `confidence: stub`, continue, and stamp every output with: "Built on a stub context. Nothing in it came from a buyer. Run `know-my-buyer` to replace it." ## Consumes | File | Why | If missing | |---|---|---| | `data/strategy.json` with at least one pain point | the vocabulary to diff against | run `know-my-buyer` first | | `data/snapshots/<latest>/gsc.json` | the top 100 non-branded queries | continue, note that drift cannot be measured | | `data/snapshots/<latest>/ga4.json` | which queries actually convert | optional