ls-design-art-directionlisted

# L.S.Design Art Direction Translate product character into a coherent visual world. Distinction should be recognizable in composition and type even when effects are removed. ## Decision order User and repository requirements come first, followed by product and brand truth, accessibility and function, this specialist's guidance, then aesthetic defaults. ## Direction method 1. Extract audience, category expectations, brand attributes, content types, and emotional target. 2. Select a primary direction and one controlled counterpoint. 3. Define type roles, scale contrast, palette roles, image behavior, spatial rhythm, surface material, icon character, and motion character. 4. Demonstrate the direction on contrasting real surfaces before applying it broadly. 5. Remove effects or motifs that do not reinforce the premise. ## Quality bar - Preserve licensed, available brand assets and fonts; do not substitute them casually. - Avoid trend bundles: gradient type, glass cards, floating pills, glow, grain, and oversized type should not appear together by default. - Use a limited motif with variation rather than a different trick in every section. - Direct imagery by subject, crop, light, perspective, texture, and role—not vague adjectives alone. - Keep body text, controls, data, and state colors legible and semantically stable. - Make visual variety intentional and content-led, never random. Read [references/direction-families.md](references/direction-families.md) when exploring