viral-outlierslisted

# Viral Outliers > **Rule number one: never write a script without WATCHING and LISTENING to the outlier.** > The caption is not the script. Reading the caption and writing from it is the most expensive > mistake you can make. See §3. This skill implements the outlier research method taught by **Ava Yuergens ([@personalbrandlaunch](https://www.instagram.com/personalbrandlaunch/))**. All strategy credit is hers. This is only an automation of her process. --- ## 0. BEFORE ANYTHING — read the brand profile Everything in `references/brand-profile.md` decides what "your version" of a script sounds like. **If that file is still a template, stop and fill it in with the user first.** Without it you will write generic copy that could belong to anybody. You need at minimum: - **What they sell and to whom** — the buyer's job title or situation, not a market segment - **Their words for the problem** — how the *customer* describes it, not how the industry does - **Their real numbers** — prices, timeframes, results, with proof they can show on screen - **Their voice** — vocabulary, register, things they would never say - **What they must never claim** — the technical words their audience does not know --- ## 1. THE FILTER — two steps, in this order **Step 1 (the one people skip).** Ava, on her own workflow: > *"Day 1-2: pull **100+ reels with MILLIONS OF VIEWS**, apply the 5X rule, log the metrics."* **Step 2.** Ava's definition: > *"Outliers are videos from **small to mid-sized