product-brand-naminglisted

# Product Brand Naming ## Overview Use this skill to create commercially usable brand-name shortlists for SaaS products, AI apps, API products, devtools, marketplaces, content products, and other digital businesses. The workflow is repeatable: scan the market, clarify positioning, ask the user to choose a naming direction, generate candidates, screen obvious conflicts, check domains, flag trademark risk, and return a ranked decision table. This skill is for product and brand planning, not legal advice. Trademark findings are preliminary risk signals only; recommend counsel review before public launch, Stripe setup, OAuth app verification, legal pages, or paid acquisition. ## Workflow ### 0. Scan the market landscape Read `references/market-scan.md` before generating names when the task involves a real product category, launch decision, or domain purchase. If browsing is available, search current competitors and adjacent products first. If browsing is unavailable, use known competitors plus any user-provided examples and clearly label the scan as limited. Capture: - Competitors and adjacent products - Their names, domains, taglines, and categories - Naming patterns used in the category - Overcrowded words and weakly differentiated patterns - Risk words that imply certification, legal certainty, regulated status, or guarantees - Naming whitespace: credible directions that are still underused Use the scan to shape candidate generation. Do not copy competitor names, imi