influencer-fit-scoringlisted

# Influencer Fit Scoring ## Overview This skill applies a weighted scoring model to evaluate influencer-brand fit across six dimensions: audience alignment, engagement authenticity, content relevance, brand safety, commercial potential, and cost efficiency. It produces a ranked shortlist with composite scores, risk flags, and partnership recommendations tailored to CPG and retail e-commerce objectives. ## When to Use - Evaluating a list of potential influencer partners for a campaign - Building a tiered influencer roster (mega, macro, micro, nano) - Comparing influencer candidates for a specific product launch or promotion - Assessing existing influencer partnerships for renewal decisions - Vetting influencers for brand safety and audience authenticity - Structuring an influencer marketing program from scratch ## Required Inputs | Input | Required | Description | |---|---|---| | Influencer Profiles | Yes | Name, handle, platform, follower count, niche/category | | Brand / Product | Yes | Brand identity, product category, target positioning | | Campaign Objective | Yes | Awareness, engagement, conversion, content creation, or loyalty | | Target Audience | Yes | Demographics, interests, geography of desired reach | | Budget Range | No | Total influencer budget to inform tier recommendations | | Engagement Metrics | Recommended | Average likes, comments, shares, saves, video views | | Audience Demographics | Recommended | Follower age, gender, location breakdown (from anal