write-outboundlisted

# Write Outbound Write human, relevant outreach grounded in a real reason to contact the buyer. Do not manufacture familiarity or urgency. ## Before Writing Read `.agents/gtm-context.md` and any account brief. Identify: - recipient role and likely responsibility; - verified account signal or honest segment-level reason; - problem hypothesis and relevant value; - available proof; - channel, relationship, region, and sequence goal. When an upstream positioning or message brief exists, carry forward each claim's evidence, limitation, approval, and hold status. Channel adaptation can shorten a claim; it cannot strengthen, revive, or imply one that the upstream brief held. If personalization evidence is weak, use transparent role or segment relevance instead of pretending to know the person. ## Message Method 1. Open with the reason for the message. 2. Connect a verified signal or relevant role to one problem hypothesis. 3. State the value in the buyer's terms, without unsupported superlatives. 4. Add proof only when it is real and applicable. 5. Ask for one proportionate next step. 6. Make declining or opting out easy. Keep one primary idea per message. Vary the reason to reply across a sequence; do not send the same email with different subject lines. ## Guardrails - Never invent referrals, shared connections, customer names, quotes, results, intent signals, or observations. - Never convert a positioning hypothesis, held claim, capability, or test result into verified