pm-skills

competitive-market-analysis

Use when performing competitive analysis, market entry assessment, moat evaluation, positioning strategy, build/buy/partner decisions, or responding to a competitor move. Encodes 7 Powers, Aggregation Theory, Christensen Disruption, JTBD, Wardley Mapping, and evidence-tier standards. Produces a Competitive War Map artifact.

discovery-research

Use when synthesizing user research, analyzing interview data, conducting discovery sprints, evaluating evidence quality across sources, or building research-backed feature hypotheses

executive-writing

Use when writing for executives — board memos, strategy one-pagers, decision briefs, exec review documents, investment memos, or any artifact that must be read and acted on by VPs, C-suite, or board members. Encodes Minto Pyramid, audience calibration by executive role, decision architecture, and zero-jargon compression. Produces executive-ready documents, not summaries.

go-to-market-strategy

Use when planning a product launch, market entry, or GTM strategy — segment selection, channel strategy, launch sequencing, pricing validation, competitive positioning, or launch readiness assessment. Encodes wedge identification, channel unit economics, launch gating, and failure criteria. Produces a GTM strategy document, not a launch checklist.

metric-design-experimentation

Use when designing a metric framework, selecting a North Star metric, building a metric decomposition tree, designing A/B experiments, setting up retention cohort analysis, or diagnosing whether a metric is being gamed. Encodes NSM rubrics, Goodhart's Law countermeasures, statistical validity for PMs, and retention curve methodology.

multi-channel-publishing

Use when repurposing long-form content into channel-specific formats — LinkedIn posts, conference abstracts, podcast briefs, newsletter summaries, tweet threads, or spoken scripts. Encodes compression methodology, channel format rules, evidence density calibration, and audience adaptation. Produces channel-ready derivatives, not summaries.

narrative-building

Use when building product positioning, crafting strategy narratives, preparing stakeholder pitches, writing launch narratives, or constructing the 'why now' story for a product or initiative. Encodes Narrative Arc Construction, April Dunford-inspired Positioning, Why Now analysis, Audience Adaptation, Evidence-Narrative Integration, Objection Anticipation, Competitive Narrative Analysis, and Narrative Testing. Produces a Strategic Narrative Document.

pricing-packaging

Use when designing pricing strategy, packaging tiers, monetization models, or evaluating pricing changes — pricing model selection, willingness-to-pay analysis, competitive pricing maps, package architecture, freemium conversion, usage-based pricing design, or price change impact assessment.

problem-framing

Use when decomposing a vague problem into a structured problem statement, identifying who has the problem and why it matters, sizing the opportunity, mapping constraints, prioritizing across multiple problems, or producing a Problem Definition Document that feeds into Discovery, Competitive Analysis, or Spec Writing. Encodes Problem Definition Canvas, 5 Whys Root Cause, JTBD Problem Framing, Opportunity Sizing, Problem-Solution Fit Assessment, Constraint Mapping, Stakeholder Impact Matrix, and ICE/RICE Prioritization.

product-strategy

Use when building product strategy, roadmaps, or strategic plans — vision articulation, strategic bet definition, roadmap sequencing, resource allocation, portfolio planning, or quarterly/annual planning. Encodes bet-sizing, option-value sequencing, strategic tension surfacing, and explicit deprioritization. Produces a strategy document, not a feature backlog.

specification-writing

Use when writing a product spec, feature spec, API contract, agent task spec, or any other specification where a zero-question document is required. Encodes outcome-first methodology, acceptance criteria taxonomy, scope boundary protocol, executor context model, and ambiguity resolution framework.

stakeholder-alignment

Use when navigating organizational alignment — stakeholder mapping, influence analysis, coalition building, decision archaeology, cross-functional alignment, executive buy-in, or any situation where the path to a decision runs through multiple people with different interests. Produces a stakeholder alignment strategy, not a RACI matrix.