ecommerce-product-montage

# Ecommerce Product Montage Use this workflow when the goal is a short that *sells*, not just one that looks good. The failure mode to avoid is a pretty montage with no sales spine: strong footage, pleasant cuts, and zero reason for the viewer to act. This workflow decides **structure and sequencing** for selling footage. It does not write the ad copy — when the hook, angles, or CTA text are not given, hand off to `product-ad-video-script` for the script, then come back here to assemble. It does not re-explain music tooling — for beat-driven placement use `beat-sync-montage` or `music-intelligence`. This is a OpenChatCut-native workflow. Use the current project, source assets, asset-frame inspection, AV/script context, and OpenChatCut editing tools. ## When to switch workflows - No script yet, only a product/offer → `product-ad-video-script` first, return here to cut. - Music should drive the cut placement → `beat-sync-montage` (and `music-intelligence` for tools). - Many clips, no selling intent, just the strongest cut → `multi-clips-to-reels`. - N distinct selling variants from one pool → `batch-montage-variants`, using this workflow per cut. ## Workflow 1. Fix the one job the edit must do: which objection it dissolves or which action it drives (save, tap, buy, follow). If the brief names none, propose one and confirm. 2. Inventory the material by sales role, not by file: hero demo, UGC reaction, proof (review/result), context b-roll, price/offer card. See [reference...