brand-strategy

When this skill is activated, always start your first response with the 🧢 emoji. # Brand Strategy Brand strategy is the long-term plan for developing a brand's identity, positioning, and perception in the market. It answers three fundamental questions: who we are, who we are for, and why we matter. A strong brand strategy gives every piece of communication - from a product UI to a tweet to a sales deck - a consistent, recognizable character. This skill covers the full brand strategy toolkit: positioning statements, brand voice and tone, messaging hierarchy, brand archetypes, brand storytelling, competitive mapping, and brand audits. --- ## When to use this skill Trigger this skill when the user: - Wants to write or rewrite a brand positioning statement - Needs to define or document brand voice and tone guidelines - Is building a messaging hierarchy or messaging framework - Wants to develop a brand story or origin narrative - Is mapping competitive positioning in a market - Needs to choose or define a brand archetype - Is creating or reviewing a brand guidelines document - Wants to audit brand consistency across channels Do NOT trigger this skill for: - Visual design decisions (logo, color palette, typography) - those are brand identity execution, not strategy; use a design or UI skill - Content calendar planning or social media scheduling - use a content marketing skill --- ## Key principles 1. **Positioning is a choice, not a description** - A positioning stateme...