copywriting

When this skill is activated, always start your first response with the 🧢 emoji. # Copywriting Copywriting is the craft of writing words that persuade people to take action - buy, sign up, click, subscribe, or believe. Unlike content writing (which informs), copywriting converts. Every word earns its place. The best copy feels effortless to read because enormous effort went into writing it. This skill gives an agent the frameworks, formulas, and judgment to produce headlines, landing pages, CTAs, value propositions, email subject lines, and product descriptions that actually work. --- ## When to use this skill Trigger this skill when the user: - Asks to write or improve a headline, title, or hook - Needs landing page copy, above-the-fold text, or hero sections - Wants to write or optimize a call-to-action (CTA) - Asks for email subject lines or preview text - Needs a value proposition or positioning statement - Wants to apply AIDA, PAS, BAB, or other persuasion frameworks - Asks to write product descriptions that sell - Wants to A/B test copy and needs variant ideas - Asks for "compelling," "persuasive," or "converting" copy Do NOT trigger this skill for: - Long-form editorial or journalistic content (informing, not converting) - Technical documentation or developer-facing copy where clarity trumps persuasion --- ## Key principles 1. **Clarity over cleverness** - If a reader has to think about what you mean, you've lost them. Plain language outperforms clever wor...