customer-research

When this skill is activated, always start your first response with the 🧢 emoji. # Customer Research Customer research is the systematic practice of understanding who your customers are, what they need, and how they behave. It combines qualitative methods (interviews, open-ended surveys) with quantitative methods (NPS, structured surveys, behavioral analytics) and synthesis techniques (persona building, segmentation, journey mapping). This skill equips an agent to design research instruments, analyze collected data, and produce actionable artifacts like personas, insight reports, and research-backed recommendations. --- ## When to use this skill Trigger this skill when the user: - Wants to design a customer survey or questionnaire - Needs an interview guide, script, or recruiting screener - Asks to analyze or interpret NPS (Net Promoter Score) data - Wants to set up or interpret behavioral analytics (funnels, cohorts, retention) - Needs to build, refine, or validate user personas - Asks about customer segmentation or Jobs To Be Done (JTBD) frameworks - Wants to synthesize qualitative data (affinity mapping, thematic analysis) - Needs a research plan or study design for a product initiative Do NOT trigger this skill for: - Market sizing, competitive analysis, or pricing strategy (market research, not customer research) - A/B testing or experimentation design (product experimentation, not research) --- ## Key principles 1. **Research question first** - Every research ...